How To Stand Out In a World of Dot.com Gerbils
The internet has not only drastically changed industries, such as music, media and film, it has changed marketing forever. Let me restate that, it is changing marketing on an ongoing basis. How we send...
View ArticlePR Secrets for Your Online Business
During the dot.com heyday, many e-commerce companies did advertising overkill which cost-wise had a tendency to kill their business; most ignored or under-utilized the immense power and effectiveness...
View ArticlePR Secret: A Good Story Will Get you in the Media Today
With all of the new theories, programs, classes and seminars and master mind groups on how new media and social media are changing the world of PR, one thing remains constant, to be successful in the...
View ArticleWhat PR Can Do That The Law Can’t – And Why That Matters To You
Perhaps one of the most striking example of how public relations, specifically media relations, differs from any other form of marketing is the way it can bring stories that the legal system has hit...
View ArticlePR & Marketing Brainstorming Tips – Part 2
Let’s say you’re an editor or a producer; which of the stories you’ve come up with would be the most appealing. How and why will those ideas work? Now drill down even further, which ideas will work...
View ArticleA How-To Press Release Review
When launching a PR or media relations campaign, your press release is your calling card. If it’s well done it will tell a compelling story, interest the media and make the reader want to know more. It...
View ArticlePR Integration – Traditional Media Relations & Digital PR
Whereas traditional media offers validations and credibility, online media offers speed and reach; it is the online media and publications that can get your story up as quickly as possible. This was...
View ArticlePR Mapping, Brainstorming and Media Success
Developing and launching a PR campaign can be an interesting, exhilarating and exciting process. I’d say that if it’s not, you’re approaching it the wrong way. The most important thing to keep in mind...
View ArticleBe– Do–Have: Life’s Success Formula
You might have heard of the be - do - have cycle. According to this theory, who you are (being) leads you to do (doing) which then leads you to have (having). Makes sense, yet, we’re conditioned to...
View ArticleBanish 4 Thoughts That Keep You Struggling – from guest blogger Ann Convery...
Are you sick of “struggle mode”? Do you know who’s keeping it in place?
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