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How To Stand Out In a World of Dot.com Gerbils

The internet has not only drastically changed industries, such as music, media and film, it has changed marketing forever. Let me restate that, it is changing marketing on an ongoing basis. How we send...

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PR Secrets for Your Online Business

During the dot.com heyday, many e-commerce companies did advertising overkill which cost-wise had a tendency to kill their business; most ignored or under-utilized the immense power and effectiveness...

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PR Secret: A Good Story Will Get you in the Media Today

With all of the new theories, programs, classes and seminars and master mind groups on how new media and social media are changing the world of PR, one thing remains constant, to be successful in the...

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What PR Can Do That The Law Can’t – And Why That Matters To You

Perhaps one of the most striking example of how public relations, specifically media relations, differs from any other form of marketing is the way it can bring stories that the legal system has hit...

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PR & Marketing Brainstorming Tips – Part 2

Let’s say you’re an editor or a producer; which of the stories you’ve come up with would be the most appealing. How and why will those ideas work? Now drill down even further, which ideas will work...

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A How-To Press Release Review

When launching a PR or media relations campaign, your press release is your calling card. If it’s well done it will tell a compelling story, interest the media and make the reader want to know more. It...

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PR Integration – Traditional Media Relations & Digital PR

Whereas traditional media offers validations and credibility, online media offers speed and reach; it is the online media and publications that can get your story up as quickly as possible. This was...

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PR Mapping, Brainstorming and Media Success

Developing and launching a PR campaign can be an interesting, exhilarating and exciting process. I’d say that if it’s not, you’re approaching it the wrong way. The most important thing to keep in mind...

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Be– Do–Have: Life’s Success Formula

You might have heard of the be - do - have cycle. According to this theory, who you are (being) leads you to do (doing) which then leads you to have (having). Makes sense, yet, we’re conditioned to...

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Banish 4 Thoughts That Keep You Struggling – from guest blogger Ann Convery...

Are you sick of “struggle mode”? Do you know who’s keeping it in place?

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